inbound vs outbound signs

The Difference Between Inbound and Outbound Marketing

If you own a business then you would know how important marketing is in order to get your brand’s products and services out there. Traditionally outbound marketing was the most common strategy, however, now with the rise of online marketing, inbound marketing has become just as popular and maybe even more effective than outbound marketing. … Show more

landing pages 101 written over aeroplane

Landing Pages 101

What is a Landing Page? A landing page, not to be confused with a web page, is a page that has been created purely for the purpose of gathering leads. They contain no links, minimal information and most importantly, a contact form. They live separately from your main website and are designed only to receive … Show more

Melanie on her laptop sipping a cup of tea

I need a Website! Where do I start?

Deciding that you need a website or that you desperately need to update your current website is often the hardest step. And delving into the ocean that is web design can sometimes be overwhelming, but there are really only a few things that you need to know before starting. IDEA Whether it be a website … Show more

stay local written over local vegetables

Web Development: Why it’s Best to Stay Local

Even as a web design and development company, we get spammed with emails and calls regularly, offering us a cheap website, or SEO that promises to get us onto page one. Ignore or trash these straight away! Most of these companies would have paid for a list to get your contact details and are emailing … Show more

Old fashioned measuring rulers with Measure Website Success written over the top

How to Measure your Website’s Success

‘How do I measure my website’s success?’, It’s a bit like saying, ‘how long is a piece of string?’. But if you define your website’s goals from the outset, measuring its success becomes a lot easier. Define your Goals Every website has a different purpose; be it to sell your products or services online, inform … Show more

One page websites written on a notebook

When a One Page Website can Work for your Business

One page websites are definitely a growing trend; so let’s jump on the continual scrolling website bandwagon and find out why they’re so popular. They work best for companies that offer a single product or service (e.g. Apps or photographers portfolio), for information about an upcoming product or event (e.g. new movie release or promotion), … Show more

collection of different favicon icons

What is a Favicon? And why do I need one?

For those of you that don’t know what a favicon is, it’s that tiny little image the shows up in your browser’s tabs. It’s usually the logo of the website you’re looking at and helps you to keep track of all your open tabs. While some see a favicon as the least important part of … Show more

cartoon image of a 3D pie charth and graph with a magnifying glass

The Importance of Building a Website for Ranking

People go online to get information about anything and everything these days. Some people would even rather Google an answer to a question than ask another human being. This means that your clients, customers, associates and business partners use the internet to get information about you, your business, and your products and services. If you … Show more

Close up of the scope of a gun with a pencil and scope written over top

The Value of a Great Project Scope

Scopes are used in almost all industries, but today we’ll discuss the development of a good Website Development Quote and Scoping Document. New year, new website! Now that it’s 2016, you might be considering sprucing up your company website to better fit with new company goals, to add additional functionality, or to update to a … Show more

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