Old fashioned measuring rulers with Measure Website Success written over the top

How to Measure your Website’s Success

‘How do I measure my website’s success?’, It’s a bit like saying, ‘how long is a piece of string?’. But if you define your website’s goals from the outset, measuring its success becomes a lot easier. Define your Goals Every website has a different purpose; be it to sell your products or services online, inform … Show more

One page websites written on a notebook

When a One Page Website can Work for your Business

One page websites are definitely a growing trend; so let’s jump on the continual scrolling website bandwagon and find out why they’re so popular. They work best for companies that offer a single product or service (e.g. Apps or photographers portfolio), for information about an upcoming product or event (e.g. new movie release or promotion), … Show more

collection of different favicon icons

What is a Favicon? And why do I need one?

For those of you that don’t know what a favicon is, it’s that tiny little image the shows up in your browser’s tabs. It’s usually the logo of the website you’re looking at and helps you to keep track of all your open tabs. While some see a favicon as the least important part of … Show more

cartoon image of a 3D pie charth and graph with a magnifying glass

The Importance of Building a Website for Ranking

People go online to get information about anything and everything these days. Some people would even rather Google an answer to a question than ask another human being. This means that your clients, customers, associates and business partners use the internet to get information about you, your business, and your products and services. If you … Show more

someone hammering in a nail

Guest Post: How to Nail Your Website Redesign Brief

Please enjoy Neil Dywer’s 2nd guest post for Fireworks. Neil is a director at Corporate Momentum, a valued and long term partner of Fireworks Websites. So you’ve had your current website for 3 years, and it’s starting to look a little old in relation to your competitors. Time to redevelop it. But how do you … Show more

laptop with a toy shopping trolley sitting on the keys

How to turn your e-commerce website visitors into paying customers

Even having the most attractive e-commerce website doesn’t mean that your visitors will actually purchase from your site. Figuring out how to generate traffic to your site is the first part (so well done), now you need to turn them from ‘just browsing’ into paying customers that will keep coming back. Have you noticed that … Show more

Website Design Predictions

Website Predictions for 2016

Websites and the way users have viewed them has changed significantly since the birth of the internet. Actually, even in the last 2 years, we’ve become increasingly hungry for more and more content. This increased demand, coupled with user’s short attention spans has forced web designers to try new things. For 2016, many of the … Show more

Secrets of Online Entrepreneurs book with FREE BOOK written over the top

Turn Your Website Leads into Sales – and get a FREE Book!

2016 is here, and if you’ve been thinking of updating your current website or even starting from scratch. Now is the time! We’d like to offer you a FREE, no obligation consultation with one of our website specialists on Conversion Optimisation. Come in and see us at our Rocklea or Brendale offices and we’ll throw … Show more

Surviving Mobilegeddon with different screen types in the background

How do I get a mobile responsive website?

Back in April, Google rolled out its latest search algorithm change. This new algorithm penalised rankings for websites that were not mobile friendly. It took the web by surprise and many businesses saw their rankings drop suddenly on mobile devices. It was termed ‘Mobilegeddon’ which is a portmanteau of “mobile” and “Armageddon”; the bringer of … Show more

Google + Logo in white and red

Why you should still care about Google+

You may or may not have heard of Google’s attempt at overtaking the social network giant Facebook with its own social networking tool, Google+. Debuting in 2011, Google+ gained huge momentum by the end of the year with 150 million registered users. However, towards 2013 and 2014, growth had slowed and the momentum Google+ initially … Show more

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