inbound vs outbound signs

The Difference Between Inbound and Outbound Marketing

If you own a business then you would know how important marketing is in order to get your brand’s products and services out there. Traditionally outbound marketing was the most common strategy, however, now with the rise of online marketing, inbound marketing has become just as popular and maybe even more effective than outbound marketing. … Show more

landing pages 101 written over aeroplane

Landing Pages 101

What is a Landing Page? A landing page, not to be confused with a web page, is a page that has been created purely for the purpose of gathering leads. They contain no links, minimal information and most importantly, a contact form. They live separately from your main website and are designed only to receive … Show more

Melanie on her laptop sipping a cup of tea

I need a Website! Where do I start?

Deciding that you need a website or that you desperately need to update your current website is often the hardest step. And delving into the ocean that is web design can sometimes be overwhelming, but there are really only a few things that you need to know before starting. IDEA Whether it be a website … Show more

stay local written over local vegetables

Web Development: Why it’s Best to Stay Local

Even as a web design and development company, we get spammed with emails and calls regularly, offering us a cheap website, or SEO that promises to get us onto page one. Ignore or trash these straight away! Most of these companies would have paid for a list to get your contact details and are emailing … Show more

WordPress coffee cup with hand holding it

Must Have WordPress Plugins – As voted by Fireworks

WordPress started off as a blogging tool back in 2003. What started with less than 10 users has now grown to be the largest self-hosted CMS in the world. In November last year, announced that it now powers 25% of all sites on the web. WordPress Marketshare   So, it comes as no surprise … Show more

Old fashioned measuring rulers with Measure Website Success written over the top

How to Measure your Website’s Success

‘How do I measure my website’s success?’, It’s a bit like saying, ‘how long is a piece of string?’. But if you define your website’s goals from the outset, measuring its success becomes a lot easier. Define your Goals Every website has a different purpose; be it to sell your products or services online, inform … Show more

stop spam sign

What exactly is SPAM?

No, we’re not talking about America’s favourite tinned meat. The other kind of spam is defined as: unsolicited or irrelevant messages sent over the internet, typically to large numbers of users, for the purposes of advertising, phishing and spreading malware.   Electronic spamming, most widely recognised as email spamming also refers to IM spam, SMS … Show more

One page websites written on a notebook

When a One Page Website can Work for your Business

One page websites are definitely a growing trend; so let’s jump on the continual scrolling website bandwagon and find out why they’re so popular. They work best for companies that offer a single product or service (e.g. Apps or photographers portfolio), for information about an upcoming product or event (e.g. new movie release or promotion), … Show more

collection of different favicon icons

What is a Favicon? And why do I need one?

For those of you that don’t know what a favicon is, it’s that tiny little image the shows up in your browser’s tabs. It’s usually the logo of the website you’re looking at and helps you to keep track of all your open tabs. While some see a favicon as the least important part of … Show more

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