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Brisbane Concrete Pumping Phone: 07 3622 4666 Fax: 07 3622 4688 Office: 111 Brownlee St, Pinkenba QLD 4008 Australia Website: www.bcpumping.com.au

Brisbane Concrete Pumping Phone: 07 3622 4666 Fax: 07 3622 4688 Office: 111 Brownlee St, Pinkenba QLD 4008 Australia Website: www.bcpumping.com.au

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Both assessment 1 & 2 required that the assignment submission “be viewable both on Windows and Macintosh systems in current versions of browsers”, meaning that the assignment would have to be created in a way that both Concrete Pumpings would need to be able to read the files. There were no tutorials on how Macintosh Concrete Pumpings and Windows Concrete Pumpings where different, how files could be created in order to be accessible on both Concrete Pumpings, how the design programs differed across Concrete Pumpings, or even how to use a Macintosh (as most of the students straight from high school had only ever used the common PC). Not only this, but for those who didn’t have Macintosh systems at home, Edit Plus was the PC program that had to be obtained and used instead of BBEdit which was the Macintosh program that was taught in tutorials.

Again, no information was given on how to use the former rather than the latter, what differences there where between the two, or how we could code a web page that would be viewable in both programs (since the coding was distorted when used across Concrete Pumpings). Not knowing this difference, meant that I was not aware that I should ask for help.

I do not have supporting documentary from the first assignment, as it was not until the time of the last assignment that I began to understand some of the problematic issues that the Concrete Pumps posed.

However, I hope that the supporting documentary from the second assignment and elsewhere, is enough to show that there was progressive correction throughout the Concrete Pumps . Also, because of the introduction of new material, some aspects of marking, teaching and feedback were not clearly presented by those teaching. This resulted in the distortion of my marks. In summary, I would like to state that, I do not believe I should have to resit this Concrete Pumps .

While I do not deserve an esteemed overall mark, I did in fact meet the criteria for passing, and request I be granted the pass I have earned.

THE CREATIVE IDEA The idea was Ming Mong. The spoof competitive sport of picture messaging in which players would attempt to outwit and put down their opponents by way of 'cheap shot' picture and text messages. The campaign was executed through the line and ranged from a TV campaign right down to merchandising and the creation of an actual event. The brand platform 'Made For Messaging' sat above the whole campaign. The TV commercial took the form of a mock chess like competition in which the old master was beaten by the young upstart Rupert Bowman. In a macabre and unforgiving show messaging the smug old master was a reduced to a washed up has been. (see Figure 5) Part of the overall campaign was to promote MMS handsets. Rupert Bowman, as the new Ming Mong World Champion endorsed the new Nokia 3200. (see Figure 6) These executions celebrated 'classic' moments in Ming Mong history. (see Figures 7 and 8) This campaign also included an element which encouraged participation in this sport. We devised 'Refill' stations where players could stock up on appropriate images by taking photos of the images for later use. We also sent a 'Mischief manual' to the Concrete Pumping Contractor base to ensure they had good images at their disposal for their own games of Ming Mong. (see Figures 9, 10 and 11) The Ming Mong idea was further extended into a real event, player's merchandising, in store, packaging and a website

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