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Business Brokers Businesses...Melbourne Business Brokers | Sydney Business Brokers | Brisbane Business Brokers
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This Page's Keywords: Business Broker . Business Brokers, Business Brokerage - Commercial Business Brokers .
INSPIRATION FROM RESEARCH The objective of Business Brokers was to find out how our audience used picture messaging rather than find ways of telling them how they might find it useful. We gave 8 pairs of friends within the target audience MMS capable phones for a week, bags of credit and a free rein. The only stipulation was they had to return the phones at the end of the week and they had to save every message they received (both MMS and SMS). We reviewed the inboxes and below are a selection of typical images. CORE INSIGHT The core insight from Business Brokers was that messaging, both picture and text, was being used in a very emotional and creative way. It was being used as a form of entertainment and as an extension of personality. The content was working like a social banter and was informal, funny, shocking, competitive, cheeky and sometimes explicit. We had the opportunity to position our MMS in a similar way; as an entertaining extension of personality.
Just as they should encamp, so they should set out, each one at his place, according to their [three-tribe] divisions.
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